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BE NOW

BRAND CREATION / LAUNCH OF BOUTIQUES & SHOPS-IN-SHOPS

15-30 m2
France (Paris, Lyon)
Brand strategy (positioning, visual identity) consulting - Creation of an original store concept - Development, interior design and layout, Furniture design, Lighting design – Network roll-out, Project management.

Details
Goals
Approach

- Launch an innovative “hair/beauty/relaxation” express service counter in highly trafficked areas.

- Provide proofs of the brand’s promises: a service that is express, but nevertheless high end, at a very affordable price.

- Make the high-end positioning credible by re-positioning the customer and her comfort at the heart of the store or corner’s architectural concept.


- Work on the space’s ergonomics and furniture by ritualising each service to give unity and consistency to a very heterogeneous client offer: hair salon, barber shop, nail salon, massage, facials and makeup cabin…

- Around a modular and multifunctional central console a sober, deploy a reassuring environment echoing the brand’s eco-friendly positioning, enlivened by the logo’s lime green colour and warmed by the deep tones of natural woods.