• EXPERIENCE&DESIGN.
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Studio
Team
Approach
Methodology
Global Design
«Creation, transmutation, sublimation… harmony arises from equilibrium.»
(from The Art of Alchemy)

Originality and elegance, discretion and humility, pertinence and efficiency: such are the values that guide and inspire our work.
EXPERIENCE & DESIGN architecture and design consultancy arose in 2000 from the association of two designers, both graduates of the prestigious Camondo School, and the meeting of two complementary worlds: hotels and gastronomy for Audrey Lavielle, fashion and beauty for Alexandre Anzo.
A multidisciplinary team for personalised, made to measure project management.

Recognised for over a decade for its expertise in commercial architecture, brand strategy and retail design by the executives of high-value-added brands (in hospitality, fashion, cosmetics, décor and lifestyle, electronics, automotive field), EXPERIENCE & DESIGN has a permanent team of 15 associates wholly devoted to your projects. Led by international architects, set designers, interior designer and economists, the team comprises a range of experts – architects, interior designers, graphic designers, product designers and brand strategists, as well as project managers, engineers, economists and account executives – thus offering a custom-made, integrated and transversal approach to your creative, development- or renovation-related projects.
An integrated and holistic creative and technical approach for a controlled return on investment.

EXPERIENCE & DESIGN’s team carries your project through every stage – from the programming, feasibility and creative study to implementation, technical fine-tuning and execution – bothin France and abroad. The team is remarkable for its double expertise, both creative and technical, which allows it to take into account all the feasibility, cost and deadline constraints at the very outset of the creative process.
An original methodology for simplified and optimal project management

Since its creation, EXPERIENCE & DESIGN has implemented the international standardisation of creative project management and developed a work methodology based on 3 stages –conception/prototype/standard – and eight key phases, allowing for simple and reliable planning and tight control over deadlines and costs.
A global design approach to boost your sales performance

For us, style is not an end in itself, but rather a means to an end. Fashion and trends are merely circumstances. Far from flashy marketing concepts and aesthetic dogmatism, we place our creativity at your brand’s service, heightening its uniqueness and enhancing its attributes while respecting its DNA.

More than a mere window – the stylistic transposition of a brand’s territory – we view each space entrusted to us both as a greeting place (for the customers), a workplace (for yourteams) and above all, a lever for commercial performance.

Our commitment: To transform a virgin space into a uniquely differentiating and recognisable point of sale that is not only the visual and sensorial reflection of the brand’s universe, identity and values, but also an environment that drives sales and encourages each visitor to become a loyal client.

Under the leadership of Audrey Lavielle and Alexandre Anzo, EXPERIENCE & DESIGN works daily with major hotel groups and some of the most emblematic brands in fashion and beauty. The agency continues to hire new talents, regularly developing tightly linked areas of expertise (branding, lighting design, green building…) to develop an even more global and integrated approach toward the missions entrusted to us.