• EXPERIENCE&DESIGN.
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PRINCE DE FRANCE

BRAND CREATION - GLOBAL DESIGN

200 m2
France (Paris), Japan, Russia
Brand strategy (brand concept, positioning, design packaging, visual identity, brand communication and store stationery) - Creation of an original store concept - Development, interior design and layout, Furniture design, Lighting design

Details
Goals
Approach

- Launch “a high-end men’s sportswear line for a high-end customer in a high-end boutique”.

- Reinforce the brand’s DNA through a “designer” positioning and a style that is halfway between timeless couture and contemporary casual elegance.
- Adopt a global design philosophy to turn this nascent brand into a male wardrobe “classic”: make up for the lack of brand history by setting up a strong, immediately identifiable graphic environment, reflected coherently throughout – from the store to the confectionery, through the packaging and product labelling.

- Create a sober, eminently masculine and high-end environment, rich with details and finishing touches that evoke the salons of haute couture boutiques.

- Conceive an open-plan showroom allowing the customer to behold the entire collection at a glance.

- Opt for a decorative discourse at the junction of tradition and modernity that plays with colours and textures : for example, give the emblematic motifs of the masculine wardrobe – such as hound’s tooth and Prince-of-Wales check – a twist by dressing them with vibrant colours and exhibiting them surrounded by furniture covered in modern materials.