• EXPERIENCE&DESIGN.
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RENAULT

TEMPORARY SHOWROOMS
Brand display used from 2007 – 2012
1000 – 4500 m2
18 international locations on five continents
Deployment of an original travelling showroom concept - Development, interior design layout - Network roll-out
Exhibition area / Interactive zone / Salons / Meeting space / Press room / Offices / Bars / Restaurants
Collaboration with Christophe Pillet, concept creator

Details
Goals
Approach

- Deploy a temporary showroom that can be used in the various motor shows world wide and is an effective and impactfull brand window, both for the general public and the specialized public (business customers, media and other brand partners).

- Conceive the showroom’s ergonomics to group in one same area : a stage-designed “Product Reveal” zone that structures and highlights the product range an interactive zone that promotes the brand’s technologies and savoir-faire and displays the major themes of the brand’s communication strategy a “Business” zone where press presentations and work sessions can be held a “Relaxation” zone for catering needs.
- Develop a prototypical, technically standardized and rationalized stand system that can be rolled-out internationally, easily disassembled, and is perfectly modular to allow moving from a “professional trade show” to a “consumer trade show” configuration in less than one night.

- Use interior design and décor to illustrate, explain and enhance each of the axes of Renault’s communication strategy – for example, its policy of developing alternative energy sources, such as electricity

- Heighten perception of the product range and structure by installing distinct sets and display/product reveal zones adapted to each product family.

- Enrich and update annually the Display Stand Guide Book to ensure a consistent brand strategy.