• EXPERIENCE&DESIGN.
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TARA JARMON

STORE RENOVATION/RESTRUCTURING

100 – 150 m2
Saudi Arabia (Jeddah), United Arab Emirates (Dubai), France (Paris), Lebanon (Beirut)
Development of an original store concept - interior design and layout, Furniture design, Network roll-out

Details
Goals
Approach

Create a window – differentiating and modern, but not modish – that accurately expresses the brand identity and the upgrading of its collections.
- Conceive a harmonious, balanced and sober setting – like a jewel box – to show off the collections.

- Re-interpret some of the codes of French haute couture boutiques – such as semi-private “salons” – to give the brand a very Parisian chic that an international customer can still relate to.

- Build a feminine and proudly minimalist graphic décor thanks to a binary colour palette and simple, elegant furnishings.

- Re-introduce rhythm to this refined décor through the dialogue of noble and contemporary materials and textures – glossy white, shards of mirror, padded alcoves.